Branding. Web.

Nexus Health Juice

OVERVIEW

Nexus Health Juice’s mission is to become a leading force in the growing movement to combat childhood obesity and Type-1 / Type-2 diabetes among pre-teens. With a great-tasting product that is fortified with 3 servings of fruit and vegetables, Nexus is well on its way to creating its lasting impact.

Nexus reached out to Artistry Studios to help create and develop their entire brand from start-to-finish. Artistry Studios spearheaded market research, identity / brand development, and package development; as well as managed an integrated Nexus’ digital campaign for launch.

DELIVERABLES

  1. Social Media Branding
  2. Product Packaging Design
  3. Branding Strategy and Identity
  4. Point of Sale Displays

STRATEGIC FOCUS

  1. Millennial Positioning
  2. Multicultural Communications Plan
  3. Influencer Branding & Strategic Partnerships
  4. Consumer Goods Test Marketing

IMPACT

  • Debuted in 300 east coast Stop&Shops
  • Initial Sales exceeding $600,000.00 at launch
  • Standalone East Coast certified MBE Manufacturer
  • Standalone East Coast certified MBE Manufacturer
  • CLIENT:

    Nexus

  • DATE:

    2014

  • CATEGORY:

    Creative, Design, Branding, Web

  • AUTHOR:

    The Artistry Group Inc.

  • SHARE: