Branding. Web.

Usher's New Look


Powered By Service is a national, five-year initiative of Usher Raymond’s New Look Foundation; which strives to ensure that young people have the appropriate tools to become global leaders.Each year, the program provides mentors for thousands of youth as they discover their power to cultivate positive change and progress in their own communities and beyond.

These youth explore the most pressing issues facing their neighborhoods – whether it be preventing malaria, stopping the spread of HIV/AIDs, ending gang violence or increasing access to clean water. The goal: To mobilize more than 5 million youth in a global call to service that will ultimately touch the lives of 50 million people worldwide.


  1.  Online Banner Creation
  2. Social Media Branding
  3. Website and Social
  4. Community Build-Out
  5. Content Management
  6. E-Learning Applications


  1. Developed an easy-to-navigate web site designed to appeal to youth.
  2. Developed a digital classroom app which allowed youth to get resources sent from instructors.
  3. Created multiple course delivery options to accommodate numerous physical challenges and a wide range of reading levels.


  • Since 2009, more than 9,000 youth have been reached.
  • With the launch of a new website in 2011, projections are now aiming to certify more than 50,000 youth leaders worldwide within the next 5 years.
  • Major corporate sponsors have been added, including GE, Coca-Cola and Goldman Sachs.

    Usher's New Look

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    Creative, Design, Web


    The Artistry Group Inc.

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